Wednesday, August 1, 2012

Find Web Marketing Success With Search Engine Optimization ...

Search engine optimization is one of the most important tools in web marketing and can be regarded as the very pillar of many web marketing strategies. The concept of web promotion came into being in the late nineties as people started to realize the marketing value of having their website ranked highly by search engines. The process of crafting or altering websites to increase its position in search engines is known as search engine optimization and is usually denoted by the acronym SEO. It is now a common and essential practice to market your business website with the aid of a web marketing professional who is trained in SEO.

Many aspects of search engine optimization continue to change due to the periodic revisions of search engine guidelines established by major search engines. One element that is still relevant today is the significance of keyword research in identifying the keywords and search phrases that are most used by people searching for a specific product or service. They will conduct detailed research to come up with the right keywords that are the most relevant to your business and have high search volume and win capability.

The ultimate purpose of web marketing using SEO is to increase revenue by increasing the visitor count or targeted search traffic. This requires not just getting people to visit your business web site but also enticing them to make a purchase from you. The transition of mere visitors to actual customers is quantified by the conversion rate of your website and is an important indicator of your marketing success. Web marketing professionals can triumph in increasing your conversion rate by structuring the website to meet all the customer?s requirements and thus inspiring them to purchase from you.

SEO experts will also apply other techniques like link building, social media optimization, paid search management, conversion rate optimization, web development and localization.

Localization is the procedure of adapting SEO techniques to increase localized search traffic in order to reach local customers who might be searching for a business like yours. For example, businesses in Houston can retain the services of SEO specialists that are proficient in Houston SEO techniques. This kind of SEO can be very beneficial to local small businesses who can then reach local customers who are conducting a quick search on mobile devices such as smart phones. SEO is absolutely necessary for successfully promoting your business online and should be performed as part of any web marketing strategy.

Find out more details about our services; search engine optimization company. We also specialize in localized SEO, which is helping local companies get effective search position and traffic, visit us.

Source: http://www.4mpu.com/blog/find-web-marketing-success-with-search-engine-optimization/

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South Korean men advance to quarters

WEMBLEY, England (AP) ? South Korea and Gabon, playing before a crowd of 76,927 at Wembley Stadium, played to a scoreless draw at the men's Olympic football quarterfinals Wednesday.

South Korea dominated with Koo Ja-cheol heading a first-half opportunity wide before Park Chu-yeong mistimed a pair of opportunities from close range after the break.

Gabon, needing to win by at least three goals, created few chances and was unlucky to lose midfielder Merlin Tandjigora to injury just after kickoff. Levy Madinda hit the post in the 65th minute.

South Korea finished two points behind Group B winner Mexico to play the winner of Group A, which can be won by Senegal, Britain or Uruguay.

Gabon finished last behind Switzerland with one point.

? 2012 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Source: http://www.nbcolympics.com/news-blogs/soccer/south-korea-advances-with-0-0-draw.html

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Senate Race Rankings: Toss-Ups!

NEBRASKA (Open D, Sen. Ben Nelson retiring) (Last month's rank: 1)
Polls show state Sen. Deb Fischer leading former Sen. Bob Kerrey by a wide margin. Senate Majority Leader Harry Reid may have offered to help persuade his fellow Democrats to count Kerrey's previous service toward his seniority, but Reid isn't likely to suffer the consequences. Expect Fischer to join the Senate next year. MAINE (Open R, Sen. Olympia Snowe is retiring) (Last month: 3)
The Chamber of Commerce has become the first group to show any interest in Republican nominee Charlie Summers. But polling shows that Summers is far behind former Gov. Angus King. We still don't know which side King will caucus with, but Democrats are fond of pointing out that he backs President Obama and shares a pollster with Sen. John Kerry. MISSOURI (D, Sen. Claire McCaskill) (Last month: 4)
McCaskill's odds have never been good, and public polling that shows her trailing all three of her potential Republican opponents mirrors internal surveys. Everything that went right for her in 2006 -- her outsider status, her job as state auditor, and the anti-Republican, anti-establishment wave -- have turned on McCaskill: She's now the insider, defending her record and her party's unpopular president in a White House year. Businessman John Brunner leads the Republican primary, and Democrats believe they have the opposition research to make the general competitive, but the next three months will be a tough slog for McCaskill. NORTH DAKOTA (Open D, Sen. Kent Conrad is retiring) (Last month: 3)
Former Attorney General Heidi Heitkamp is keeping this red state competitive. Republicans believe they can bring her numbers down by tying her to President Obama -- but they're going to have to spend money to do it. Already, the Crossroads groups have started spending against Heitkamp. Rep. Rick Berg has plenty of money of his own, and Heitkamp's burn rate is high. But Democrats are in a better position than they should be, all based on the strength of a strong recruit. MASSACHUSETTS (R, Sen. Scott Brown) (Last month: 6)
The same arguments that Republicans use to suggest they'll win North Dakota are the ones Democrats use to talk up their chances in the Bay State: Their presidential candidate is going to get close to 60 percent of the vote, meaning the other side has to win a huge, perhaps impossibly high, percentage of crossover voters. Sen. Scott Brown is still popular, but getting one in six Obama voters to cast Republican Senate ballots is a tall order. Democrat Elizabeth Warren needs to connect Brown to Mitt Romney. Brown needs to bring Obama's approval ratings down. Outside groups running ads aimed at New Hampshire will help -- but the fact that Brown is going after Obama, even if only in a web video, is notable. MONTANA (D, Sen. Jon Tester) (Last month: 5)
Tester and Rep. Denny Rehberg have the rare opportunity to control most of their own race. Montana's inexpensive ad market means that both sides, and their respective campaign committees back in Washington, have already bought up most of the television time available between Labor Day and Election Day. Tester has a strong brand on which to run, and while President Obama isn't popular in the state, outgoing Gov. Brian Schweitzer sure is. Watch Tester sound the populist horn, while Rehberg tries to tie him to everything unpopular about Washington. Republicans still believe that Rehberg's campaign could be going better, but they see Tester as a top target. WISCONSIN (Open D, Sen. Herb Kohl is retiring) (Last month: 7)
Former Gov. Tommy Thompson is fighting for first place in the Republican primary with businessman Eric Hovde. The Club for Growth, which backs former Rep. Mark Neumann, is assaulting the other two. And Rep. Tammy Baldwin is waiting in the wings. It's clear that Thompson would be the best general-election candidate -- Democrats actually remember voting for him, after all. And for all Republicans' protestations that a Madison liberal like Baldwin can't win statewide, she'd fare much worse if she hailed from Milwaukee. Candidates from the largest city in Wisconsin don't do well statewide. Just ask Tom Barrett. NEVADA (R, Sen. Dean Heller) (Last month: 8)
How do we know the ethics investigation surrounding Rep. Shelley Berkley is becoming a vote-moving issue? Because Berkley is still talking about it. She's up with three new ads this week trying to turn her work on behalf of a kidney clinic into a liability for Heller. That tells us she's still worried about her image. Democrats are registering voters at a furious pace, giving Berkley reason for optimism, but until she gets lucky (or makes her own luck), Heller has a slight edge. VIRGINIA (Open D, Sen. Jim Webb retiring) (Last month: 10)
Our operating theory has been that former Gov. Tim Kaine will run ahead of President Obama by 2 or 3 points, which means he's the favorite to keep Webb's seat. But public polling isn't reflecting that yet. Republicans are counting on higher turnout in the southwest, where turnout lagged in 2008 and where traditionally social-conservative Democrats are beginning to vote more reliably Republican. That hope represents former Sen. George Allen's best chance. NEW MEXICO (Open D, Sen. Jeff Bingaman retiring) (Last month: 9)
Rep. Martin Heinrich has a lead over former Rep. Heather Wilson, but outside groups are only now getting involved. Crossroads has run ads hitting Heinrich, and the DSCC and pro-environment groups are responding with anti-Wilson ads. This race may be closer than the polling indicates -- or Democrats may be trying to put it away early. We'll watch post-Labor Day polling to figure out which way this race tips. FLORIDA (D, Sen. Bill Nelson) (Last month: 12)
Rep. Connie Mack is becoming more competitive simply by virtue of the state's closely divided nature. National Republicans are getting more interested in the race as public polling continues to show Mack running closely behind -- or in some cases narrowly ahead -- of Nelson. If Florida comes off the presidential table, watch Senate groups get more interested. Nelson's money, though, is an overwhelming advantage right now. OHIO (D, Sen. Sherrod Brown) (Last month: 11)
Public polling is why Republicans are growing more confident about Florida. But it's also why they're quietly growing more pessimistic about Ohio. Treasurer Josh Mandel started the race largely as an undefined figure, but Brown's campaign is casting him as a power-hungry career politician, and Mandel hasn't figured out a way to respond yet. Meanwhile, the millions spent against Brown so far haven't moved any numbers. ARIZONA (Open R, Sen. Jon Kyl retiring) (Last month: 13)
Rep. Jeff Flake seems to have turned something of a corner in his closer-than-expected primary. Businessman Wil Cardon still has the money to make a comeback, but time is running short before the August 28 primary. If Democrat Richard Carmona raises the money to compete, this could be the cycle's upset special. Still, Arizona's demographics are very different from its electorate, making Carmona an underdog. INDIANA (R, Sen. Richard Lugar defeated in primary) (Last month: 14)
Rep. Joe Donnelly is running a clever ad campaign, and his money situation improved after Sen. Dick Lugar lost his Republican primary. But state Treasurer Richard Mourdock is still the favorite, given Indiana's red hue. If Republican groups start advertising against Donnelly, it will be a sign the race is tightening. CONNECTICUT (Open I/D, Sen. Joe Lieberman is retiring) (Last month: 17)
Linda McMahon is very rich, and she's not afraid to spend her money. The biggest advantage that gives her is the ability to advertise on television in the costly New York City media market, where the eventual Democratic nominee -- very likely Rep. Chris Murphy -- won't be able to compete until the race's closing weeks. But in a presidential year in a state that gave Obama 61 percent in 2008, even that ad spending is unlikely to overcome the state's Democratic lean. MICHIGAN (D, Sen. Debbie Stabenow) (Last month: 15)
Former Rep. Pete Hoekstra is likely to win his primary next week, but polling shows Stabenow in good position. She will run a few points ahead of Obama, and her work on the farm bill will give her inroads to even more traditionally Republican territory. It will take something fundamental to reshape the race. HAWAII (Open D, Sen. Dan Akaka is retiring) (Last month: 16)
Sure, former Gov. Linda Lingle is the best nominee Republicans could hope for. But in a state where President Obama scored nearly three-quarters of the vote, "best" probably still isn't good enough. A Honolulu Star-Advertiser poll conducted earlier this month confirms that Lingle is behind both Rep. Mazie Hirono, the likely Democratic nominee, and ex-Rep. Ed Case. PENNSYLVANIA (D, Sen. Bob Casey) (Last month: 18)
Businessman Tom Smith only seems to get press when he serves as a Romney surrogate -- unless it's in a conservative publication here in Washington. Casey isn't feeling any heat yet. NEW JERSEY (D, Sen. Bob Menendez) (Last month: 20)
Democrats have won New Jersey, a state that defines the modern political machine, under much more difficult circumstances. State Sen. Joe Kyrillos is giving it his best, and he's actually raising good money, but Menendez isn't in jeopardy. WEST VIRGINIA (D, Sen. Joe Manchin) (Last month: 19)
Sen. Joe Manchin is a shoo-in for reelection. Parlor game: When he runs for a second full term in 2018, will he still be running as a Democrat?

Source: http://news.yahoo.com/senate-race-rankings-toss-ups-060015685.html

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Tea-Party-Backed Cruz Wins in Texas (WSJ)

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Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/238616024?client_source=feed&format=rss

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Managing Risk: 3 Important Steps for Protecting Your Company's ...

? Posted by spaldingbarker on Aug 1, 2012 in Business Strategy, Facebook, Marketing | 0 comments

Worried about what your customers are saying about you on Facebook?? You are not alone.? Since 2009, searches on the term ?Online Reputation? have soared, indicating that it is a top area of concern for many businesses.? Here we describe three steps you should take to protect your company?s reputation and manage the risk associated with social media exposure.

Not worried about online reputation yet?? Check out these two examples to see why you should be.

Social Media Reputation Killers: Two Horrible Warnings

They say that if you can?t be a good example, at least be a horrible warning.? If that?s the case, it?s pretty clear which?of these two categories?Comcast and Domino?s Pizza fall into; they?re textbook examples of why monitoring your Internet presence is so critical.

In 2006, an unhappy Comcast consumer took a short home video of a Comcast technician who fell asleep on their couch and posted it to YouTube.? The video went viral in the worst way, spawning hundreds of similar ?We hate Comcast service? videos, including other videos, real or faked, of Comcast support people sleeping on the job.? The story was picked up by everyone from bloggers and Internet pundits to local and then national television news stations.

As late as 2011 the videos were still being posted; the one below which I used in an example at a recent talk showed over 60,000 hits and had been reposted by several different people, each receiving more than 20,000 hits.?? Millions of Comcast customers got the message, loud and clear.

Comcast Online Reputation Disaster

In 2009, two employees of Dominos pizza posted a video of themselves treating the food in an extremely unhygienic way.? While they thought it was just some raunchy humor and a way to pass a boring work day, they discovered their error when the videos went viral and Dominos corporate, forced to action by the wave of disgusted consumers they heard from, fired the employees and pressed charges against them in Federal court.

If either of these companies had had a regular system of online reputation management in place, much of the unpleasantness could have been avoided by a quick response direct to the consumer.

Monitoring Your Online Reputation

There is now an entire industry devoted to ?Reputation Management.? While large companies in days past could hire ?clipping services? to find mentions of the company in major newspapers, reputation management companies today use a combination of sophisticated technologies and staffing to keep track of company mentions across the web, including social media channels like YouTube.? Hiring these services may be helpful, but it isn?t always enough to discover problems after the fact.? Here are three steps that you can take immediately to start taking control of your Internet presence.

Three Steps You Should Take Today

  1. Put a policy in place.??Check with your Human Resources Department.? Is there a social media policy printed in the employee handbook?? If so, has it been reviewed recently to be sure that it still meets the needs of the company?? A good policy needs to address many areas: mentions of the company or product by employees who are also bloggers, mentions of the company or product on personal social media channels such as Facebook and YouTube, and resolution processes for ?gray areas? or infractions.? Team up with your research and development manager as well as the sales team to ensure that the policy covers the needs of all departments.? And lastly, communicate the policy with all employees.? Millions of employees manage personal blogs, most are present on social media channels, and almost all carry a portable phone on their person capable of posting photos and video in real time.? As every employee can have bad days, a strong and clear social media policy is absolutely critical to protecting your business.
  2. Provide your own outlet for complaints.? Customers post negative feedback?when they feel frustrated and helpless.? Social media channels provide an outlet for them to vent their frustration and strike back at an unresponsive support network.? Providing your own outlet or escalation process on social media channels for unhappy customers can make sure that you have the opportunity to solve the problem before it becomes public property.? Telecommunications company Celcomm provides a simple example of a customer service Facebook page.? People who post their questions or problems on the page get a quick response on the social media channel that the consumer uses regularly.? This not only helps Celcomm respond to questions in a convenient and inexpensive way (there is?benefit to all of your consumers?when you?lessen the volume of phone support) but provides a more personal experience for the consumer.??You not only protect?your online reputation, you have the opportunity for a turnaround.? A direct intervention resolving an unpleasant consumer experience may actually get your support page a ?Like? and turn an unhappy customer into an advocate.??A word of warning, however; do it right.? If you do not respond in a personal and timely way to complaints, consumers will look for sympathy elsewhere.Facebook Customer Service Page
  3. Monitor your brand.? Even after you?ve done what you can to protect yourself, you need to monitor your brand in order to be sure that you respond quickly when a disaster does occur.? There are many ways to do this: you can hire a reputation management service, buy a software package, or create your own in-house monitoring page.? Even if you prefer to go low-tech and simply search your company name on Google and the main social media channels (Facebook, Twitter, and LinkedIn) be sure that the task is part of your (or your staff?s) daily routine.? Put a reporting structure in place for communication about any negative?mentions up the line.?

Take negative mentions of your company seriously.? The old adage that a happy customer will tell one person and an unhappy one will tell eight no longer holds true; these days an unhappy customer can tell millions of other people in Internet speed.? Put a disaster management plan in place, and keep monitoring your online reputation to make sure that you never have to use it.

Miriam McNabb is a principal of Spalding Barker Strategies, consulting for sales and marketing organizations.

Source: http://www.spaldingbarker.com/2012/08/01/managing-risk-3-important-steps-for-protecting-your-companys-online-reputation/?utm_source=rss&utm_medium=rss&utm_campaign=managing-risk-3-important-steps-for-protecting-your-companys-online-reputation

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How I Rediscovered The Theater Arts By Making A YouTube Video ...

By Dominic Mah

I used to be a theater guy. Up to the early 00?s I ran a Bay Area theater company specializing in original rock musicals. I moved to Los Angeles to pursue films, and lately I?ve been working on a new YouTube-based web series, Paranormal Status (a parody of ghost hunter shows and the horror genre). Though I started the series with mainly tactical ?career? motives in mind, I was surprised to find that in making the first episodes, I rediscovered the lost joys of theater.

When people say ?theater is dead,? they mean (whether they know it or not), it?s dead economically. Theater itself is older than money and will live in our hearts forever. But like many things on this bitch of an earth, its ?life? is viewed by its financial viability. And the market for theater has been supplanted by much-more efficient mass entertainments, that is, well, all of them: radio, film, TV, and these days, YouTube.

In light of the recent business over a San Diego theater?s lack of Asian actors in an ostensibly-Asian show, it?s a great argument over an academic point. Theater in America now is for a market of aging white people. They?re the ones who go and pay the high ticket prices. Everyone else, rightly, stays away because the shows are both not for them and way too expensive. The soul of the argument, I think, comes from a desire for theater to be socially reflective and as rich as life ? which it currently is NOT. For better or worse, that function in our gigantic world was replaced, not by movies, but by kids making weird online videos about stuff.

YouTube is what the theater I remember was ? fun, messy, mutable, and engaged in the goings-on of the world. Online videos are much more flexible that actual movies and TV shows; you can have bad lighting and continuity glitches, and it?s OK, it?s the nature of the beast. Your vid may have studio-level production value, but you will never be as popular as a phone video of someone?s cat, and I think that puts everything on a nicely flat, democratic playing field.

As anyone who?s been in a small theater company knows, theater-making is a lovely human exercise. It?s hard to find that humanity in the film-making process (the best films find it by the time they?re finished, usually because it?s added in post via music). I missed the energy and spontaneous wit of my theater days. In making Paranormal Status, I get to see that energy again. (Also, it?s an entertainment venue in which Asians, including males, do great. Are big fat hard-working stars with agency.)

So this is not to say that online video has replaced theater (that would be like saying Iphones have replaced hearts), but more to say that although it is currently scarce on the actual stage, true and relevant theater is not dead; it is all over the place, and it is doing what one wishes it would do, on YouTube.

ABOUT THE AUTHOR: Writer, director, rock musical aficionado, and ex-professional gambler. He is launching a new web series at paranormalstatus.com and also tweets nerdcore film critiques at @ThorHulkCritic. His personal heroes are Stan Lee, Bruce Lee, Annabel Lee and Barbara Lee.

NOTE: 8Asians.com is a community, and we thank you for being a part of it. While we welcome and appreciate differences in opinion, if you're rude or you're promoting spam, we have a right to edit or delete your comment. Read our comment policy for more information.

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Source: http://www.8asians.com/2012/07/31/how-i-rediscovered-the-theater-arts-by-making-a-youtube-video/

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Microsoft Surface Tablet Arriving With Windows 8 On 26 October

Microsoft has revealed that the Windows RT version of its upcoming Surface tablet will launch alongside Windows 8 on 26 October.

The news was disclosed in a filing made with the US Securities and Exchange Commission (SEC), which also revealed that the company expects the launch of the latest version of its operating system to harm its profit margins.

The filing did not reveal any information about other versions of the tablet, which was first announced last month and is being positioned as a competitor to the market-leading Apple iPad.

?The next version of our operating system, Windows 8, will be generally available on 26 October, 2012,? read the filing. ?At that time, we will begin selling the Surface, a series of Microsoft-designed and manufactured hardware devices.?

Microsoft pledges that Windows 8 will work equally well on both tablets and PCs as it seeks to increase its presence on the tablet market amid slumping PC sales. Users can switch between a tiled interface and the more recognisable desktop mode at any time.

Central to this plan is support for ARM-based devices, with Windows RT the first Microsoft operating system to work on the British-designed ?architecture. Microsoft, which recorded its first ever quarterly loss last week, says it is prepared to use its financial muscle to ensure that Windows it is a success.

?In fall 2012, we are launching Windows 8, a major new release of our PC operating system that seeks to deliver a unique user experience through well-integrated software, hardware, and services,? said Microsoft in the filing. ?Its success depends on a number of factors including the extent to which customers embrace its new user interface and functionality, successfully coordinating with our OEM partners in releasing a variety of hardware devices that take advantage of its features, and attracting developers at scale to ensure a competitive array of quality applications.?

?We expect to incur substantial marketing costs in launching Windows 8 and associated services and devices, which may reduce our operating margins,? it added.

How well do you know your operating systems??Take our quiz!

Source: http://www.techweekeurope.co.uk/news/microsoft-suface-tablet-windows-rt-87817

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